KuCoin has announced the return of its flagship PROOF trading competition, introducing a new cycling-themed campaign called “Go The Distance.” The promotion, which runs from September 25 to November 15, 2026, is built around the cryptocurrency platform’s partnership with global brand ambassador Tadej Pogačar and offers more than 800,000 USDT in total rewards to eligible participants.
The campaign combines spot and futures trading competitions with VIP activities, individual and team challenges, prize draws and exclusive cycling-related merchandise.
KuCoin said the campaign takes inspiration from the qualities associated with Pogačar’s cycling career, including endurance, teamwork, resilience and determination. The Slovenian rider’s recent achievements, particularly his fifth Tour de France victory, are highlighted as part of the inspiration behind the initiative.
The promotion also follows the recently held Pogi Challenge, which brought professional cyclists, families and other cycling fans together while supporting community-focused projects. KuCoin aims to bring a similar spirit into its trading community through “Go The Distance.”
Among the headline prizes are a custom KuCoin-branded bicycle, five UAE Team Emirates-XRG jerseys signed by Pogačar, five Pogi Team 2026 jerseys, as well as exclusive KuCoin and Pogačar merchandise.
The campaign will feature several stages. Eligible spot traders can earn entries into prize draws offering merchandise, USDT rewards and trading-fee vouchers. A futures lucky draw begins on October 8, while an individual futures competition runs from October 12 to October 30, with participants earning rewards and Futures Points based on trading volume.
During the same period, qualified teams can compete in the team futures competition, with standings determined by team profit and loss. A separate VIP trading competition will take place from October 26 through November 15.
Founded in 2017, KuCoin describes itself as a global cryptocurrency platform serving more than 45 million users across over 200 countries and regions. The company says it offers access to more than 1,500 digital assets and has continued expanding its regulatory and compliance framework.
The company emphasized that the campaign is a corporate promotional initiative and does not constitute investment advice or an endorsement of cryptocurrency trading.
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