INDIANAPOLIS — Unrivaled has expanded its roster of NIL signings with 13 standout women’s college basketball stars, led by JuJu Watkins (USC), Lauren Betts (UCLA), Hannah Hidalgo (Notre Dame), and Azzi Fudd (UConn).
Joining them in this wave of new deals are UConn’s Sarah Strong, TCU’s Olivia Miles, Texas’ Madison Booker, UCLA’s Kiki Rice, LSU’s MiLaysia Fulwiley, Iowa State’s Audi Crooks, South Carolina’s Ta’Niya Latson, Michigan’s Syla Swords, and UCLA’s Sienna Betts. LSU guard Flau’jae Johnson also renewed her deal with Unrivaled, building on her initial December partnership—though this new contract excludes equity.
“Unrivaled was lit,” Johnson shared. “Watching the first game made it clear how professional and athlete-focused the league is. It’s only going to get more intense and competitive.”
Collectively, this elite group boasts impressive credentials: 32 NCAA Tournament appearances, 25 Sweet 16s, 14 Elite Eights, 10 Final Fours, and four national championships.
Watkins, last season’s Naismith and Big Ten Player of the Year, headlines the class. Betts earned Naismith Defensive Player of the Year honors, Strong was named Big East Freshman of the Year, Booker took home SEC Player of the Year, and Hidalgo won ACC Player of the Year.
These new signings build on Unrivaled’s previous NIL deals with 2025 WNBA No. 1 pick Paige Bueckers and Flau’jae Johnson. Watkins also has an ownership stake in the league following her investment in Unrivaled’s Series A round last December.
“This groundbreaking initiative showcases our investment in premier women’s basketball talent,” said Luke Cooper, Unrivaled’s president of basketball operations. “We’re committed to growing the women’s game and supporting these athletes in every dimension.”
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