Sophie Cunningham is continuing to expand her personal brand after wrapping up her first year with the Indiana Fever.
The Fever surprised many during the 2025 WNBA Playoffs, advancing past the No. 3 seed Atlanta Dream and taking the Las Vegas Aces to five games in the semifinals all without injured players Cunningham and Caitlin Clark.
Cunningham’s season ended late in the regular campaign when she tore the MCL in her right knee during a matchup with the Connecticut Sun. Despite the setback, she made an impact in her debut season in Indiana, averaging 8.6 points, 3.5 rebounds, and 1.2 assists across 30 games.
Off the court, Cunningham strengthened her brand partnerships with companies like Adidas and Arby’s. On Thursday, she expanded further by launching Placed by Sophie, her new interactive online shop created in partnership with Placed. The shop, styled like a locker room, highlights many of her favorite items, including:
Her No. 8 Fever jersey
A “Hot Girls Eat Arby’s” T-shirt
Damian Lillard x Adidas sneakers
A cowboy hat and boots
With Cunningham’s off-court profile rising, Indiana faces potential roster changes heading into 2026. Only three players are currently under contract for next season, and several key contributors including Cunningham will hit free agency.
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