Paige Bueckers collegiate basketball phenom and trailblazing NIL icon now fronts the highly anticipated Levi’s × Nike Air Max 95 capsule, a collaboration set to drop on July 10 via Levi’s channels and July 11 on SNKRS. Known for blending vintage structure with modern flair, the collection reworks the iconic “Big Bubble” Air Max 95 in three distinct denim-laden colorways: classic indigo, sleek black, and creamy ecru, all crafted from premium 14‑oz Levi’s denim with rugged raw edges, gum soles, co‑branded insoles, Red Tab accents, and custom packaging .
Bueckers joins an eclectic roster including Buffalo Bills legend Keon Coleman and designer Daniel Buezo in a campaign that channels both athletic dynamism and street-style confidence . Still imagery and short video clips prominently feature her rocking full denim fits trucker jacket and baggy jeans with sneakers, echoing the “Canadian tuxedo” aesthetic celebrated in Highsnobiety’s exclusive preview .
This isn’t just a photo shoot; it underscores Bueckers’s potent presence beyond basketball. Since signing with Nike in September 2023 and launching her first signature GT Hustle line in 2024, she’s been expanding her cultural imprint in sportswear . Now, as the face of a legacy collaboration merging Levi’s denim heritage and Nike’s Air Max lineage, she seamlessly embodies modern athletic aspiration, gender-blended style, and collegiate fashion influence.
Launching July 10–11, the collection is poised to be one of the buzziest sneaker-drops of 2025. With Bueckers at its vanguard, it taps into her “Paige Buckets” charisma sporting prowess, social appeal, and fashion-forward edge. Expect this campaign to resonate as much on the street and Instagram as it does on the court, cementing her status as a generational influencer and the definitive face of this landmark drop.
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