The NSW Rugby Union (NSWRU) has announced the appointment of Jane Palfreyman and Grahame O’Donnell to its Board of Directors. Their inclusion brings a wealth of experience and expertise, further strengthening NSWRU’s commitment to innovation and growth.
Jane Palfreyman joins the board with a distinguished background in marketing, communications, and brand management. With over 20 years of leadership experience in both corporate and sports sectors, Palfreyman has been instrumental in driving brand strategies and digital transformations for several high-profile organizations. Her expertise in fan engagement and digital outreach will support NSWRU’s efforts to grow rugby’s profile across New South Wales.
Grahame O’Donnell, a respected figure in the finance and corporate advisory sectors, brings over three decades of experience in financial management and strategic planning. He has served on multiple boards, contributing to organizational growth and operational excellence. O’Donnell’s financial acumen will play a key role in ensuring NSWRU’s long-term sustainability and supporting grassroots rugby development initiatives.
NSWRU Chairperson, Mark Green, welcomed the appointments, stating:
“We are thrilled to have Jane and Grahame join the board. Their unique skill sets and proven leadership will help us drive our strategic vision, grow our rugby community, and continue to foster talent from grassroots to elite levels.”
The addition of Palfreyman and O’Donnell comes at a pivotal time for NSWRU as it seeks to expand rugby’s reach, increase participation rates, and strengthen its commercial partnerships.
Their appointments mark a significant step forward in NSWRU’s mission to enhance the sport’s presence across the state while ensuring financial sustainability and operational excellence.
With their combined experience, Palfreyman and O’Donnell are expected to play a vital role in shaping the future of rugby in New South Wales.
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