DEAL ACCEPTED: WVU Makes Loghan Johnson Double Signing and the Second Highest Paid Player in College Basketball with a Worth of $10.3 Million…

DEAL ACCEPTED: WVU Makes Loghan Johnson Double Signing and the Second Highest Paid Player in College Basketball with a Worth of $10.3 Million…

In a landmark move that is shaking the college basketball world, West Virginia University (WVU) has officially secured the commitment of five-star recruit Loghan Johnson, making him not only the centerpiece of their program’s future but also the second highest paid player in college basketball history. The deal, finalized earlier this week, is reportedly worth a staggering $10.3 million, placing Johnson just behind Bronny James in NIL earnings and marking a new era of collegiate athletic investments.

The announcement, which came after months of speculation and recruitment battles involving powerhouse programs like Duke, Kansas, and Kentucky, signals a massive win for WVU. The Mountaineers not only landed one of the most electric prospects in the 2025 class but also pulled off what’s being dubbed a “double signing” – securing both Johnson’s playing services and his NIL representation under the same institutional umbrella. Sources close to the deal suggest this dual-structured agreement is a groundbreaking model that could reshape how major programs structure future contracts under the NCAA’s Name, Image, and Likeness guidelines.

Loghan Johnson, a 6-foot-6 combo guard known for his elite athleticism, playmaking vision, and perimeter scoring, has been one of the most highly touted recruits in the country. A native of Houston, Texas, Johnson averaged 28.4 points, 7.1 assists, and 5.9 rebounds in his senior year at Oak Hill Academy, dominating top-tier national competition. His commitment to WVU immediately elevates the Mountaineers into national title contention and revitalizes a program that has been searching for a new face since the departure of head coach Bob Huggins.

“This is bigger than basketball,” said Johnson during a press conference at the WVU Coliseum. “It’s about building something special, and I felt the support, the vision, and the commitment from West Virginia from day one. I’m here to win, and I’m here to change the game.”

The $10.3 million valuation comes from a mix of endorsements, merchandising deals, social media monetization, and appearances—all bundled into a robust NIL package facilitated by a strategic partnership between WVU athletics and an outside marketing agency. Analysts suggest that the deal will set a new benchmark for elite college athletes, particularly in non-football sports where massive individual NIL contracts have been less common.

WVU’s head coach, Josh Eilert, called the signing a “transformative moment” for the university. “Loghan is a once-in-a-generation talent and an even better person. What we’re building here goes beyond one season—it’s about legacy, culture, and innovation.”

With Johnson’s arrival, WVU is expected to attract further top-tier talent and national attention. Ticket sales have already spiked, and merchandise bearing Johnson’s name has reportedly generated six figures in pre-orders within hours of the announcement.

As college basketball continues to evolve in the NIL era, Loghan Johnson’s record-setting deal marks a pivotal shift—where elite talent, marketing power, and institutional ambition collide to reshape the future of the game.