Cue the Cash: Snooker Legend Ronnie O’Sullivan, 49, Shares Exciting News About What God Has Done for Him and His Entire Family.

Cue the Cash: Snooker Legend Ronnie O’Sullivan, 49, Shares Exciting News About What God Has Done for Him and His Entire Family.

 

 

 

Snooker icon Ronnie O’Sullivan, aged 49, has revealed his involvement in an exciting new business venture — a move that sees the seven‑time world champion expand his influence beyond the snooker table.

In a brief video message shared on social media, O’Sullivan introduced the upcoming launch of Edwins Auctioneers and Valuers, an auction house slated to open on 3 November. “Hello everyone, my name is Ronnie O’Sullivan and I have some exciting news to share,” he said. “Edwins Auctioneers and Valuers is a new business that I’m proud to be part of and it kicks off on November 3rd. If you’ve got something worth valuing or fancy bidding on some special pieces, check them out.”

The venture marks a further step in O’Sullivan’s gradual transition from full‑time competitor to broader entrepreneur — even as he continues to play professionally. With recent absences from key tournaments (including the English and British Opens) attributed to health issues, the announcement suggests he is proactively planning for life beyond his cue‑in‑hand.

The choice of an auction house is a curious yet logical one for the snooker legend. Auctioneering taps into the collectible, high‑end and niche markets — spaces where someone of O’Sullivan’s stature can reliably bring credibility, attention and perhaps a certain flair. It also diversifies his interests away from sport alone, giving him a new platform to influence and participate in a different business ecosystem.

But that’s not all. O’Sullivan has also co‑founded a new broadcast venture — the Pluto Snooker 900 channel. Launching on the ad‑supported streaming service Pluto TV, the channel is billed as the world’s first 24/7 snooker‑dedicated station, set to deliver live coverage, classic matches and a new rapid‑fire format dubbed “Snooker 900” (15‑minute frames, shot clock enforced).

O’Sullivan explained his excitement about the channel, saying: “I’ve always liked the short format… It’s 15 minutes, 900 seconds, and just whoever’s got the most points gets through to the next round.” The venture reflects a clear awareness of current media trends and a desire to modernize the sport’s appeal.

For fans, this dual‑venture announcement sends a strong message: O’Sullivan is still very much alive as a competitor, but he is also preparing for a broader role—one that spans business, media and legacy. He seems determined to leverage his name, reputation and networks to carve out new revenue streams and build projects that may outlast his playing days.

For the snooker world at large, it signals the growing commercial potential of top‑level players beyond prize money and sponsorship alone. As one of the sport’s most recognisable figures, O’Sullivan’s move into auctioneering and broadcast could provide a blueprint for other players looking to diversify.

In short: cue the cash. Whether potting balls or launching ventures, Ronnie O’Sullivan remains a force to be reckoned with — only now the playing field extends far beyond the baize.