Canadian NCAA Basketball Star Toby Fournier of Duke University stars as Roots first female Activewear Ambassador, Reinforcing Commitment to Women in Sport….

Canadian NCAA Basketball Star Toby Fournier of Duke University stars as Roots first female Activewear Ambassador, Reinforcing Commitment to Women in Sport….

 

Canadian NCAA basketball sensation Toby Fournier has been named the first female Activewear Ambassador for Roots, the iconic Canadian lifestyle brand. This partnership underscores Roots’ commitment to empowering women in sports and promoting inclusivity through high-performance apparel. ([Canadian NCAA Basketball Star Toby Fournier of Duke University stars as Roots first female Activewear Ambassador, Reinforcing Commitment to Women in Sport, Roots]

### A Rising Star on the Court

 

At just 18 years old, Fournier has already made a significant impact in the world of basketball. Standing 6-foot-2, the Toronto native plays as a forward for Duke University, where she has garnered multiple accolades, including the ACC Rookie of the Year and spots on both the All-ACC First Team and All-Freshman Team. Her impressive statistics include leading the Blue Devils in scoring, field goals made, and free throws, while also ranking second in rebounds and blocks. ([Canadian NCAA Basketball Star Toby Fournier of Duke University stars as Roots first female Activewear Ambassador, Reinforcing Commitment to Women in Sport, Roots]( [Duke University]

Fournier’s journey to Duke was marked by her standout performances at Crestwood Prep, where she was a two-time OSBA High School Champion and a two-time Defensive Player of the Year. Internationally, she helped Team Canada secure a bronze medal at the 2023 FIBA U19 World Cup, averaging 16.1 points and 13.7 rebounds per game. ([Duke University]

### Aligning with Roots’ Vision

 

Roots, established in 1973, has long been synonymous with quality and comfort. By partnering with Fournier, the brand aims to inspire young athletes and reinforce its dedication to women in sports. Leslie Golts, Chief Marketing Officer at Roots, expressed enthusiasm about the collaboration, highlighting Fournier’s embodiment of passion, resilience, and excellence—values that resonate with the brand’s ethos. ([Canadian NCAA Basketball Star Toby Fournier of Duke University stars as Roots first female Activewear Ambassador, Reinforcing Commitment to Women in Sport, Roots]

 

Fournier herself shared her excitement, noting that Roots has been a part of her life since childhood. She appreciates the brand’s commitment to quality, comfort, and style, and views this partnership as an opportunity to inspire others and represent a brand that aligns with her values. ([Canadian NCAA Basketball Star Toby Fournier of Duke University stars as Roots first female Activewear Ambassador, Reinforcing Commitment to Women in Sport, Roots]

 

### A Strategic Move for Roots

 

This partnership follows Roots’ recent collaboration with the WNBA, signaling a strategic shift towards supporting women’s sports. By aligning with emerging talents like Fournier, Roots is not only enhancing its activewear line but also reinforcing its commitment to empowering female athletes at all levels. ([Canadian NCAA Basketball Star Toby Fournier of Duke University stars as Roots first female Activewear Ambassador, Reinforcing Commitment to Women in Sport, Roots]

 

### Looking Ahead

 

As Fournier continues to excel on the court, her role as Roots’ first female Activewear Ambassador positions her as a trailblazer in both sports and fashion. This partnership is a testament to the growing recognition of women’s contributions to sports and the importance of representation in all facets of society.

 

For more updates on Toby Fournier and her journey with Roots, follow the brand’s official channels and stay tuned for upcoming campaigns that celebrate women in sports.