Breaking: Johnstone’s Paint Teams Up with World Snooker Tour and Mind to Promote Mental Well-Being

Breaking: Johnstone’s Paint Teams Up with World Snooker Tour and Mind to Promote Mental Well-Being

 

Johnstone’s Paint has announced a new partnership with the World Snooker Tour (WST) and leading mental health charity Mind, uniting sport, industry and advocacy to shine a spotlight on mental well-being. The collaboration aims to raise awareness of mental health challenges, reduce stigma, and encourage open conversations both within professional sport and the wider community.

The initiative reflects a growing recognition that mental well-being is just as important as physical health, particularly in high-pressure environments such as elite sport. Snooker players often compete under intense scrutiny, long travel schedules and prolonged periods of concentration, factors that can significantly affect mental health. By partnering with Mind, the World Snooker Tour is reinforcing its commitment to supporting players, officials and fans alike.

As one of the UK’s most established paint brands, Johnstone’s Paint brings a strong community focus to the partnership. With deep roots in local communities and trades across the country, the brand is well positioned to help extend the campaign’s message beyond the snooker arena. Through this collaboration, Johnstone’s Paint aims to encourage everyday conversations about mental well-being in workplaces, homes and social settings.

Central to the partnership will be a series of awareness-raising activities throughout the snooker season. These include on-site branding at selected tournaments, digital campaigns, and storytelling content that highlights real experiences and practical ways to look after mental health. The campaign will also signpost support services offered by Mind, ensuring that those who need help know where to turn.

Mind, one of the UK’s leading mental health charities, welcomed the collaboration as an opportunity to reach new audiences. By working with well-known sporting organisations and household brands, the charity hopes to challenge misconceptions around mental health and remind people that support is available, whatever they are going through. The partnership aligns with Mind’s ongoing mission to make mental health an everyday priority rather than a taboo subject.

Representatives from the World Snooker Tour emphasised that the partnership is about more than visibility. Alongside public-facing campaigns, there is a focus on fostering a supportive culture within the sport itself. This includes encouraging players and staff to speak openly about mental well-being and ensuring that appropriate resources are accessible behind the scenes.

For Johnstone’s Paint, the collaboration also reinforces its broader commitment to social responsibility. By using its platform to support mental well-being, the brand is seeking to make a positive and lasting impact beyond its core business.

Together, Johnstone’s Paint, the World Snooker Tour and Mind are sending a clear message: mental health matters. By combining the reach of professional sport, the influence of a trusted brand and the expertise of a leading charity, the partnership aims to inspire understanding, compassion and meaningful action in support of mental well-being.