Russell explains why modern F1 fans would be ‘unhappy’ with Kimi Räikkönen
George Russell has suggested that if Kimi Räikkönen were racing in Formula 1 today, many modern fans would be left “unhappy” with the famously reserved Finn. While Räikkönen remains one of the most popular drivers in the sport’s history, Russell’s comments highlight how much F1 has changed in the age of social media, constant access, and fan-driven engagement.
Räikkönen built his legend on doing things his own way. Nicknamed “The Iceman,” he was blunt, uninterested in media theatrics, and often openly dismissive of unnecessary interviews or promotional duties. His short, dry answers became iconic, and fans admired him for appearing authentic in a sport that can sometimes feel overly polished. However, Russell argues that the expectations placed on drivers today are very different from those during Räikkönen’s prime.
Modern Formula 1 is no longer just about performance on track. Drivers are now global brands, expected to interact with fans on social media, participate enthusiastically in media days, and help promote the sport worldwide. Netflix’s Drive to Survive has played a major role in bringing new audiences to F1, many of whom want personalities, storylines, and emotional openness from the drivers. Russell implies that Räikkönen’s minimal engagement style might clash with these expectations.
From this perspective, Räikkönen’s famous indifference—his reluctance to explain emotions, hype races, or entertain dramatic narratives—could frustrate newer fans. Many now expect behind-the-scenes insights, humour on social platforms, and a willingness to play along with the entertainment side of F1. Räikkönen, by contrast, often made it clear that racing was his job, not his life’s performance. That attitude, while refreshing to some, might feel distant or uncooperative to a modern audience.
Russell’s comments are not a criticism of Räikkönen’s talent or legacy. On the contrary, Räikkönen is a world champion and one of the most naturally gifted drivers F1 has ever seen. Instead, Russell is pointing out a cultural shift within the sport. What once made Räikkönen unique and loved—his refusal to conform—might now be interpreted as disengagement rather than authenticity.
Interestingly, there is also an argument that Räikkönen’s popularity proves Russell’s point in reverse. Many long-time fans valued Kimi precisely because he didn’t try to please everyone. In an era where drivers can sometimes feel media-trained to perfection, Räikkönen stood out as genuine. Yet, as F1 continues to grow and target younger, digital-first audiences, that same approach may no longer align with what the sport demands from its stars.
Ultimately, Russell’s explanation reflects how Formula 1 has evolved. The modern driver is expected to be fast, consistent, marketable, and accessible. Kimi Räikkönen thrived in a different era—one where silence, simplicity, and letting the driving speak were enough. In today’s F1, that might leave some fans “unhappy,” even if it once made him unforgettable.
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