BREAKING NEWS — Noah Lyles RETIRES HIS PARENTS AFTER SIGNING A $280 MILLION AD CONTRACT 🔥DEAL— “I do all of this for them. It’s time for them to live in peace. They’ve worked hard for me enough… now it’s my turn to take care of them.”
World champion sprinter Noah Lyles has just made headlines off the track with a heartwarming gesture that’s touching fans around the globe. Following the signing of a record-breaking $285 million endorsement deal, Lyles revealed that he is officially “retiring” his parents — a move he says has been a dream of his since he first stepped onto the track.
In a powerful social media post shared just hours after inking the landmark agreement, Lyles wrote:
> “I do all of this for them. It’s time for them to live in peace. They’ve worked hard for me enough… now it’s my turn to take care of them.”
The 28-year-old track star, often called the heir to Usain Bolt’s sprinting legacy, has already etched his name into history with multiple world titles and an American record in the 200 meters (19.31 seconds). But according to Lyles, no medal or finish line compares to giving back to the two people who helped him become who he is today.
Lyles grew up in a household where track and field was more than just a sport — it was a way of life. His mother, Keisha Caine Bishop, was a standout collegiate sprinter and long jumper, while his father, Kevin Lyles, also competed at a high level. Both parents dedicated themselves not just to their careers but to nurturing the athletic dreams of their sons, Noah and Josephus.
> “They sacrificed so much,” Lyles said in a follow-up video. “Late nights, early mornings, travel, training, school — they did it all without complaint. I always said, when I make it, they make it too.”
While endorsement figures in track and field typically pale in comparison to those in mainstream sports, Lyles’ massive contract is said to include a mix of advertising rights, product partnerships, equity stakes, and long-term brand ambassadorships. Though he hasn’t publicly named the brand behind the deal, sources close to the negotiation suggest it could be Adidas, with whom Lyles has had a longstanding partnership.
Social media lit up in response to the announcement, with fans and fellow athletes praising Lyles not just for his achievements, but for his values.
> “This is what success looks like,” wrote one fan. “Not just gold medals, but gratitude.”
> “A true champion on and off the track,” added another.
Lyles’ gesture has also sparked a larger conversation about generational wealth and financial empowerment in sports — especially among Black athletes — highlighting the importance of using success as a platform for giving back.
For Noah Lyles, the message is simple: gold medals come and go, but family is forever.
> “They gave me everything. Now it’s my turn.”
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