BREAKING NEWS: Noah Lyles Named America’s Global Tourism Ambassador
In a landmark announcement celebrating its 80th anniversary, the American Tourist Board (ATB), in collaboration with the Ministry of Tourism, has officially named world-renowned track and field athlete Noah Lyles as America’s Global Tourism Ambassador.
The announcement was made at a special ceremony held in Washington, D.C., where government officials, tourism leaders, media, and distinguished guests gathered to commemorate the ATB’s eight decades of promoting travel, culture, and heritage across the United States and abroad. Lyles, a multiple-time world champion and Olympic medalist, was present at the event and expressed his excitement and pride in accepting the role.
“Noah Lyles represents excellence, determination, and global appeal—values that align perfectly with America’s image as a diverse, dynamic, and welcoming destination,” said Patricia Gomez, Chairperson of the American Tourist Board. “As we celebrate 80 years of sharing America’s story with the world, there’s no better figure to carry our message than Noah.”
At just 27 years old, Lyles has become one of the most recognizable faces in global athletics. Known for his speed, charisma, and positive energy, he has captured the hearts of fans worldwide. Beyond the track, he is also an advocate for mental health, youth empowerment, and cultural exchange—making him an ideal figure to promote the richness and diversity of American tourism.
In his new role as Global Tourism Ambassador, Lyles will lead a series of international campaigns aimed at attracting tourists to the United States. These initiatives will highlight key destinations, national parks, cultural festivals, sports tourism, and local businesses. He will also appear in promotional materials, digital campaigns, and global tourism expos, representing America’s vibrancy and diversity.
“This is more than an honor—it’s a responsibility,” Lyles said during the announcement. “I’ve had the chance to travel the world as an athlete, and I know how powerful cultural exchange can be. I’m proud to represent the United States not only on the track but also as a symbol of everything this country has to offer.”
The ATB’s 80th anniversary celebrations include the launch of a new strategic vision for tourism, focusing on sustainability, innovation, and cultural heritage. As part of this initiative, Lyles will help spotlight underrepresented destinations and encourage travelers to explore beyond the traditional tourist hubs.
The Ministry of Tourism also emphasized the economic and social impact of the tourism industry, which supports millions of American jobs and fosters global understanding.
“Noah Lyles embodies the spirit of modern America—resilient, inclusive, and forward-looking,” said Tourism Minister Angela Richardson. “His global influence and passion for people make him an excellent ambassador for what our country stands for.”
As Noah Lyles steps into this new role, the nation celebrates not only his individual achievements but also the promise of a vibrant future for American tourism. With a powerful voice and a strong global following, Lyles is poised to help reintroduce the United States to the world—with energy, pride, and open arms.
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