As Global Tourism Ambassador, Usain Bolt Pledges to Promote Jamaica’s Tourism and Cultural Heritage Worldwide Through Digital Campaigns and Public Appearances…

As Global Tourism Ambassador, Usain Bolt Pledges to Promote Jamaica’s Tourism and Cultural Heritage Worldwide Through Digital Campaigns and Public Appearances…

 

World-renowned sprinter and Olympic champion Usain Bolt has taken on a new role as Jamaica’s Global Tourism Ambassador. In this capacity, he has committed to using his international platform to promote the island nation’s vibrant tourism industry and rich cultural heritage to audiences around the world.

The announcement, made by the Jamaica Tourist Board (JTB), highlights Bolt’s continued dedication to his home country and his desire to showcase the very best that Jamaica has to offer. From its stunning beaches and lush mountains to its reggae music and culinary traditions, Jamaica remains a top destination for travelers seeking authentic Caribbean experiences.

Speaking on his appointment, Bolt said he is proud to represent Jamaica in this new role and excited about the opportunity to give back in a meaningful way. “Jamaica has given me so much—it’s where I was born, raised, and trained. Now, I want to share the spirit and beauty of my country with the world,” Bolt stated. “As Global Tourism Ambassador, I’ll be promoting Jamaica through social media, international events, and brand collaborations that reflect our unique culture, energy, and people.”

The digital campaign, which will run across multiple platforms including Instagram, YouTube, and TikTok, is designed to reach both traditional and younger audiences. Bolt, known for his charisma and global appeal, will serve as a key figure in a series of short videos, live appearances, and storytelling pieces that explore various aspects of Jamaican life—from sports and music to cuisine and nature.

Tourism Minister Edmund Bartlett welcomed Bolt’s involvement, noting that his global stature and authentic Jamaican identity make him an ideal ambassador. “Usain Bolt is not only a sports icon but also a cultural symbol of Jamaica’s excellence,” said Bartlett. “We are confident that his influence will help us tap into new markets and inspire a new generation of travelers to explore our island.”

The initiative is part of a broader effort by the JTB to revitalize the tourism sector in the post-pandemic era and highlight Jamaica’s resilience, creativity, and warmth. By leveraging the star power of Bolt, the campaign aims to rebuild visitor confidence and reposition Jamaica as a must-visit destination for international tourists.

In addition to his digital and media presence, Bolt will make appearances at international trade shows, cultural festivals, and tourism expos, where he will engage with fans and industry professionals alike. These engagements will not only promote travel to Jamaica but also emphasize the importance of preserving and celebrating its cultural identity.

With Usain Bolt at the helm of this global campaign, Jamaica is poised to strengthen its position as a leading Caribbean destination. His passion for the country, combined with his unmatched global reach, ensures that the island’s story will be told with authenticity, pride, and unstoppable energy.