The Jamaica Tourist Board (JTB) has appointed Usain Bolt, the world’s fastest man and one of Jamaica’s most valued treasures, as Jamaica’s Global Tourism Ambassador.
The grand announcement was made by Donovan White, Director of Tourism, Thursday evening at Devon House during the 70th milestone anniversary celebration of JTB’s existence…
In a move that seamlessly blends national pride with international star power, the Jamaica Tourist Board (JTB) has officially appointed Usain Bolt, the world-renowned sprint legend, as Jamaica’s Global Tourism Ambassador. The historic announcement was made by Donovan White, Director of Tourism, during the grand 70th anniversary celebration of the JTB, held Thursday evening at the iconic Devon House in Kingston.
This strategic appointment marks a significant milestone not only for the JTB but also for Jamaica’s ongoing efforts to amplify its presence in the global tourism market. Usain Bolt, an eight-time Olympic gold medalist and the fastest man in the world, is one of Jamaica’s most celebrated and influential figures. His charisma, international appeal, and deep-rooted connection to his homeland make him an ideal representative of Brand Jamaica.
During the celebration, Donovan White emphasized the alignment between Bolt’s global stature and the island’s tourism aspirations. “Usain Bolt is more than an athlete. He is a symbol of excellence, resilience, and Jamaican culture,” White said. “As our Global Tourism Ambassador, he will help us tell Jamaica’s story to the world in a way that resonates deeply and authentically.”
The 70th anniversary of the Jamaica Tourist Board served as a fitting backdrop for the announcement. Since its establishment in 1955, the JTB has played a pivotal role in promoting Jamaica as a premier travel destination. Over the decades, the board has evolved, embracing innovation and strategic partnerships to keep Jamaica competitive on the international stage. The presence of Bolt, who personifies excellence and global appeal, signifies a new chapter for Jamaican tourism.
Bolt, who was present at the event, expressed gratitude and enthusiasm for his new role. “I’ve always been proud to represent Jamaica on the track, and now I’m honored to represent my country in a new way,” he said. “Jamaica is more than beautiful beaches—it’s our culture, our music, our food, and our people. I’m excited to show the world everything we have to offer.”
As a Global Tourism Ambassador, Bolt will participate in promotional campaigns, attend key tourism events, and engage with international markets to promote travel to Jamaica. His involvement is expected to attract a broader and younger audience to the destination, particularly in emerging tourism markets where his influence is strong.
The announcement also comes at a crucial time as the global tourism industry continues to recover from the disruptions of recent years. Jamaica has seen a steady rebound in tourist arrivals and aims to surpass pre-pandemic numbers. With Bolt on board, the JTB is optimistic about accelerating that momentum.
The night at Devon House was one of celebration, reflection, and renewed purpose. As the JTB looks to the future, the partnership with Usain Bolt signifies a commitment to innovation, excellence, and leveraging homegrown talent to elevate Jamaica’s global image.
With Bolt sprinting alongside the JTB, Jamaica is poised to reach new heights on the world tourism stage—faster than ever before.
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