Sprint legend Usain Bolt and PUMA turned up the heat at Notting Hill Carnival 2025, celebrating Caribbean pride, culture, and style on one of the world’s biggest stages. “As someone who represents Jamaica, the fastest country in the world, I’m proud to team up with PUMA to bring that energy live to Notting Hill. Music has always been a big part of my life, and I wanted to share that joy with the people …” said Usain Bolt.

Sprint legend Usain Bolt and PUMA turned up the heat at Notting Hill Carnival 2025, celebrating Caribbean pride, culture, and style on one of the world’s biggest stages. “As someone who represents Jamaica, the fastest country in the world, I’m proud to team up with PUMA to bring that energy live to Notting Hill. Music has always been a big part of my life, and I wanted to share that joy with the people …” said Usain Bolt.

Usain Bolt, the world’s fastest man and a proud ambassador of Jamaican culture, made an electrifying appearance at Notting Hill Carnival 2025, teaming up with global sports brand PUMA to deliver a vibrant celebration of Caribbean heritage, style, and music. In a dazzling display of rhythm and pride, Bolt and PUMA turned up the heat on the streets of West London, energizing one of the world’s largest and most iconic street festivals.

The event marked a powerful cultural moment, where sport, music, and fashion collided to honor the Caribbean diaspora and its profound influence on global culture. Against a backdrop of steel pans, soca, reggae, and dancehall beats, Bolt led the PUMA float — a pulsating centerpiece of the Carnival procession — radiating charisma and joy as he danced, waved, and interacted with thousands of fans.

“As someone who represents Jamaica, the fastest country in the world, I’m proud to team up with PUMA to bring that energy live to Notting Hill,” Bolt shared. “Music has always been a big part of my life, and I wanted to share that joy with the people. Carnival is a celebration of who we are — our roots, our culture, and our unstoppable spirit.”

Dressed in a custom PUMA outfit featuring bold prints inspired by Jamaican colors and patterns, Bolt personified the fusion of athletic excellence and cultural authenticity. The brand’s float was a spectacle of Caribbean creativity, with dancers, DJs, and performers clad in vibrant costumes, all moving in sync with the infectious rhythms that echoed through the streets.

PUMA, long associated with Caribbean athletes and street culture, embraced the opportunity to amplify regional pride and connect with communities through the universal languages of sport and sound. The brand’s activation at the Carnival extended beyond the float — with interactive pop-up shops, limited edition merchandise, and community events throughout the weekend that highlighted its commitment to diversity, inclusion, and creative expression.

For Bolt, the Carnival wasn’t just a party — it was a meaningful reconnection with his roots and an expression of unity. “Whether it’s on the track or in the streets, it’s all about representing where I come from and lifting others up. Jamaica gave me my start, and now I get to celebrate that legacy with the world — through sport, through music, through Carnival.”

Fans, both local and international, captured the moment on social media, with #BoltCarnival and #PUMACarnival2025 trending globally. The event was hailed as one of the most memorable appearances of the weekend, adding yet another unforgettable chapter to the storied legacy of Notting Hill Carnival.

In a world often divided, the collaboration between Usain Bolt and PUMA at Carnival 2025 was a high-energy reminder of the power of culture to unite, uplift, and inspire. With beats that moved the crowd and a message that ran deep, Bolt didn’t just show up —he showed out.