Wolf Hoffmann of Accept Appointed as Germany’s Global Tourism Ambassador…

Wolf Hoffmann of Accept Appointed as Germany’s Global Tourism Ambassador

 

Berlin, July 27, 2025 – In an exciting cultural crossover, German National Tourist Board (GNTB) and the Federal Ministry for Economic Affairs and Climate Action today officially appointed Wolf Hoffmann, legendary guitarist and co‑founder of the internationally acclaimed heavy‑metal band Accept, as Germany’s Global Tourism Ambassador. The announcement marks a bold fusion of Germany’s celebrated musical heritage and world‑class travel appeal.

Bringing Rock & Roots to Tourism

Hoffmann, known for Accept’s iconic hits like “Balls to the Wall” and “Fast as a Shark,” will now carry Germany’s image beyond rock anthems and medieval castles. In this ambassadorial role, he’ll lead global promotional efforts that highlight Germany’s cultural diversity—from the fairy‑tale Neuschwanstein Castle to the buzzing contemporary art scene in Berlin, and from Oktoberfest revelry to hidden gems across the Rhine valley.

“Wolf Hoffmann bridges generations and genres,” said GNTB CEO Petra Hedorfer at today’s press conference. “He embodies a modern Germany that honors tradition while embracing innovation and creativity.”

A Fourfold Mission

1. Global Cultural Tours: Hoffmann will tour internationally—targeting major tourism markets such as North America, Brazil, South Korea, Japan, and Australia—performing electrifying mini‑concerts interlaced with travel showcases. Each stop will pair live music with immersive flavours of German food, architecture, and local traditions.

2. Digital Storytelling Campaigns: Across platforms like Instagram, YouTube, and TikTok, Hoffmann will star in a series of travel‑inspired video episodes—visiting artist studios in Leipzig, breweries in Bavaria, castle ruins in the Harz Mountains, and regional festivals. His storytelling merges riffs and road trips.

3. Sustainable Regional Travel: Hoffmann is known for outspoken support of environmentally responsible lifestyle choices. As ambassador, he’ll promote sustainable tourism initiatives—emphasizing local‑run guesthouses, carbon‑neutral travel routes, and partnerships with eco‑conscious artisans and tours.

4. Youth & Creative Visits: Coaching workshops and Q&A sessions will bring Hoffmann face‑to‑face with young creatives across Germany. These include school visits and collaborative “rock‑and‑culture” travel packages aimed at inspiring the next generation of artists and curious travelers.

Industry and Public Reactions

Tourism leaders swiftly welcomed the appointment. “Wolf is not just a musician—he’s an ambassador of curiosity, craftsmanship, and cultural pride,” said Ute Schäfer, chairperson of Germany’s Tourism Council. “With Hoffmann, we’re amplifying Germany’s travel message in a way that resonates with both youth and seasoned travelers.”

Influencers and travel writers are equally enthusiastic. Blogger Vera Müller commented: “Pairing metal legend Hoffmann with small‑town bakeries and medieval villages? Genius. It’s a fresh, relatable way to see Germany.”

Cultural Impact and Vision

This is Germany’s first appointment of a rock‑music icon to a tourism ambassador role—sending a powerful message that German tourism is more than historic landmarks and beer festivals; it’s a living, creative fabric. The GNTB describes the effort as the beginning of a redefined national tourism brand, one that blends cultural depth, modern storytelling, and environmental responsibility.

Wolf Hoffmann will officially launch his ambassadorship at a live event in Berlin in early September, coinciding with the unveiling of a new digital platform, “Germany Unplugged,” offering curated itineraries, behind‑the‑scenes access, and artist‑led trails for travelers.

Speaking at the launch, Hoffmann said: “Germany offers so much more than heavy metal or hyper‑touristic landmarks—it’s a mosaic of music, history, nature, innovation, and community spirit. I’m honored to help the world rediscover it… one riff at a time.”

With Hoffmann as Global Tourism Ambassador, Germany sends a clear, vibrant signal: travel here is not a spectator sport—it’s a living performance of culture, passion, and connection.